This study looks at how Diageo developed a safe, cheap beer for the Kenyan market. Katrin Wilewska / Cory Oliver / Brenda Herrera / Ankeet Bajaj. Print Edition: Nov 25, 2012. Executive summary
Beers in Kenya: Here are the top 6 beer brands made in Kenya. 1. Tusker lager. It is owned by East African Breweries Limited and is the highest selling beer in East Africa with over 700,000 hectoliters being sold in Kenya per year. It is a 4.2 % Alcohol by volume (ABV) pale lager.
After sales of cheaper keg beer soared, Kenya’s government in 2013 raised excise duty to 50 per cent. Sales collapsed. Both Diageo and its farmers in Kisumu fear a repeat.
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By Bizna Reporter. In an advertisement, Kenya Breweries Limited announced new retail prices of brands such as Guiness, White cap, Balozi, Allsopps and Pilsner Lager. Retail price for 500ML pilsner and Tusker larger is now Sh140 while Allsopps and Balozi both 500m will retail at Sh110 and Sh 130 respectively. “Following the newly gazetted
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